​My highlighted projects
I am delighted to share my works since embarking on my path in the field of Communication. Regardless of the outcomes, I have gained numerous valuable lessons, for which I am eternally thankful.
01 | LEZZY BAR
WORKING EXPERIENCE | JANUARY - JULY 2024
DESCRIPTION
KEY TAKEAWAYS
VISIT LEZZY'S INSTAGRAM HERE
DESCRIPTION
- Lezzy is a new bar in Saigon for LGBTQA+, they want to build brand reputation as healthy fun place for community.
​
- My scope of work are social media managing, planning, photographer, content creation for copy & video, build branding guideline.
KEY TAKEAWAYS
- Firstly, my communication skill is better because when I work at Lezzy bar, I need to collaborate with almost stakeholders of the firm
​
- I learn and practice how to run Ads on Meta's platforms
​
- Gain the ability to multitask, strategic planning and withstand work pressure
​
See project
​here ->
DESCRIPTION
- This is a project to provide comprehensive support for international staff at RMIT Vietnam University. All 3 product videos of the project including 1 30s TVC, 1 story vid and 1 instructional vid were highly appreciated by the lecturers in terms of ideas, images and completion.
​
- My SOW are creative ideas (including creative concept, visual direction and content management of the entire project) and props.
KEY TAKEAWAYS
- We got HD and our project is located on RMIT SHOWCASE
​
- Art and visuals directing, video production
​
​- Creative thinking, Design and Film Principles
​
- Managing content, visuals and branding in consistency
02 | TVC
​PROJECT XIN CHÀO!
ART DIRECTION | OCT - JAN 2023
GROUP WORK
3 TVC, MOCK UP
DESCRIPTION
KEY TAKEAWAYS
03 | SHEGAN
THE SENSES
INTERDISCIPLINARY COMMUNICATION PROJECT | JULY - SEPTEMBER 2023
GROUP PROJECT
PRESENTATION SLIDE
DESCRIPTION
KEY TAKEAWAYS
WEBSITE AGENCY - SANGUINE (IN CHARGE DESIGN AND CONTENT OF WEB)
​VIEW WEBSITE HERE: SANGUINE.COM
PRESENTATION SLIDE
DESCRIPTION
- Offer busy and modern Vietnamese women an effective method of relaxation and skincare through the ability to relieve stress and improve sleep that Shegan's vegan products bring.
​
- My scope of work is market research, analyzing data, and co-developing communication strategies.
KEY TAKEAWAYS
- Apply the 3C truth model and some other analysis models to determine key insight and message
​
- Choose your companion wisely. If you cannot, then learn how to collaborate wisely.
​
- Treat your weaknesses with empathy, and improve yourself with strategy.
​
- Building the professional website for agency
​ADVERTORIAL
DESCRIPTION
- What happens when we strive for happiness without truly understanding what it means? Why more is less? As materialism continues to grow, happiness is often linked with money, power, and status. This creates a cycle of earning money, buying things, making more money, and buying even more things in an endless pursuit of happiness. This advertorial article aims to decode this cycle and break the chains of materialism and consumerism, based on a new angle of the rat race.
KEY TAKEAWAYS
- I got HD and my advertorial is located on RMIT SHOWCASE
​
- Gain Professional writing skills
​
​- Look and approach problems from various angles and through Design Thinking process
04 | OXFAM
RAT RACE & M0NEY BELIEFS
PROFESSIONAL WRITING | FEBRUARY - MAY 2023
INDIVIDUAL WORK
PRESENTATION SLIDE
DESCRIPTION
KEY TAKEAWAYS
05 | LISTERINE
TURN ON THE BRIGHT TONES
INTRODUCTION TO ADVERTISING | JULY - SEPTEMBER 2021
GROUP PROJECT
PRESENTATION SLIDE
DESCRIPTION
KEY TAKEAWAYS
PRESENTATION SLIDE
DESCRIPTION
- During the home quarantine period of the COVID-19 epidemic, Vietnamese are immensely shifting to a healthy lifestyle, nourishing from INSIDE. Young people also highly care about nurturing from the inside and wish to have a healthy beauty with natural confidence, but they forget that taking care from both inside and outside is also important, as outside beauty in turn reflects their inside beauty.
​
- My scope of work is customer and market research, co-developing media plans, and creative ideas.
​
- Both the project proposal and final work have got an HD with positive feedback from the lecturer.
KEY TAKEAWAYS
- The skills of convincing
​
- Keep asking WHY to define the MAIN ISSUES that needs to be solved.
PODCAST
#gizachoi, #vntraditionalmarkets, #negotiationart
- GIZACHOI is a podcast created to remind the young generation about the simple but unique beauty of Vietnamese traditional values.
​
- My scope of work is market research, writing script.
​MAGAZINE
KEY TAKEAWAYS
- Both the podcast and magazine have got an HD with positive feedback from the lecturer
- Team-work skills, time-management, writing magazine articles skill
​
- Learn the process of producing a magazine and a podcast with a professional timeline and plan.
​
- Learn the importance of copyright, Talent Release Form, ...
06 | GIZACHOI
PODCAST & MAGAZINE
MAKING MEDIA | FEBRUARY - MAY 2022
GROUP WORK
PODCAST
MAGAZINE
KEY TAKEAWAYS
07 | PODCAST
TALK THE TASTE
MODERN ASIA | FEBRUARY - MAY 2022
GROUP PROJECT
PODCAST
DESCRIPTION
KEY TAKEAWAYS
PODCAST
DESCRIPTION
- The podcast series"Talk the Taste" will take you from Asia to Europe to discover cultural and cross-cultural values through the connection of flavorings. The story is all about tea and how it went from being a luxury drink to the national drink of both Britain and India.
​
- My scope of work is conducting deep research about the culture and the topic that we choose.
KEY TAKEAWAYS
- Understanding the culture and modernization concept
​
- The podcast have got an HD with positive feedback from the lecturer..